WHY MCLUHAN'S STILL HOT AND COOL.

Posted April 29th, 2008 by Armin Medosch
in
Publication Type  Journal Article
Citation Key  1394361220040701
Year of Publication  20040701
Authors  Mielo, G.
Journal Title  ETC: A Review of General Semantics
Volume  61
Number  2
Publication Language  eng
Key Words  --, bibtex-import, communication, influence, interpersonal, marshall, mass, mcluhan, media, sociologists, technology
Abstract  

Discusses the factors that contribute to Canadian sociologist Marshall McLuhan's continuing influence on communication thought and theory. Overview of the concept of hot and cool media from McLuhan; Extent of radio's ability to affect interpersonal communication; Role of the media in teenager's perception of reality; Effect of technology in communication.
URL  http://www.lib.ncsu.edu:2066/login.aspx?direct=true\&db=ufh\&AN=13943612\&site=ehost-live\&scope=site