WHY MCLUHAN'S STILL HOT AND COOL.
|Title||WHY MCLUHAN'S STILL HOT AND COOL.|
|Publication Type||Journal Article|
|French Abstract|| |
Discusses the factors that contribute to Canadian sociologist Marshall McLuhan's continuing influence on communication thought and theory. Overview of the concept of hot and cool media from McLuhan; Extent of radio's ability to affect interpersonal communication; Role of the media in teenager's perception of reality; Effect of technology in communication.
|Journal||ETC: A Review of General Semantics|