Some Effects of Radio Moscow's North American Broadcasts
Posted July 23rd, 2008 by Armin Medosch
| Publication Type | Journal Article | |
| Citation Key | 1970 | |
| Year of Publication | 1970 | |
| Authors | Smith, D.D. | |
| Journal Title | The Public Opinion Quarterly | |
| Volume | 34 | |
| Pages | 539--551 | |
| Number | 4 | |
| Publisher | Oxford University Press on behalf of the American Association for Public Opinion Research | |
| Publication Language | eng | |
| Abstract | This experimental study of Radio Moscow's North American broadcasts finds that the broadcasts do result in opinion change among listeners. They seem to have an effect, not because of any particular skill in communication, but because conditions in our own society had led the audience to hold unrealistically negative expectations about the broadcasts which, upon actual exposure, were clearly refuted for many listeners. The consequence of this "unexpectedly better" evaluation was to dispose them toward opinion change favorable to the USSR. | |
| URL | http://www.jstor.org/stable/2747709 |
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